Have an amazing small business idea but don’t know where to start? Running into roadblocks as you thrive and grow? We’ve got the guide for you!
Whether you’re just starting out in the business world or are looking for tips to make your existing brand even more effective, you’ll find a helpful roadmap in Shutterstock’s Small Business Brand Kit. When you’re ready for a little self-reflection and a whole lot of business growth, all you need to do is hit download!
Read on for a preview of the Small Business Brand Kit including who it’s for, what’s inside, and how to use it. Then grab your free download and hit the ground running.
Who Is the Small Business Brand Kit For?
Solopreneurs, entrepreneurs, side hustle owners looking to grow—this kit is designed for anyone who’s juggling a bunch of hats while running or starting up a small business. All industries, job titles, backgrounds, ages, and experience levels welcome!
It doesn’t matter who you are or what you’re selling, all that matters is 1) you have or want to have a business and 2) you have a burning passion to make it succeed.
Of course, a lot of people can fit this definition, so let’s get a little more specific. This guide is perfect for you if you are:
- A new or aspiring business owner who feels uncertain about how to get started or where to go next
- A business owner with a few years of experience who’s looking to reach the next level of branding and growth
Don’t worry; if you’re still not totally sure where you fit in, we’ve got a helpful flowchart right at the beginning to help you identify the best-fitting path for you.
How to Use the Small Business Brand Kit
It couldn’t be easier! Download the guide through the link at the bottom of this article, and then flip through it at your leisure.
The Brand Kit is written as a simple roadmap that you can follow from start to finish, but if you’re looking for specific small biz branding lessons, feel free to jump ahead or skip around.
With 20+ info-packed pages, there’s a gold nugget of branding and business insight on every page.
What’s Inside? 3 Practical Takeaways
The Small Business Brand Kit lays out everything you need to launch or grow a small business. It’s all the pro tips and must-know info distilled into one easy-to-read guide that you can return to again and again.
Here’s a quick preview of what’s inside. . . .
1. Insights on Solidifying Your Brand Foundation
No matter where you are in your small biz journey, it’s easy to make the mistake of thinking a brand is all about colors and fonts. In reality, a great brand (one that speaks to customers and feels authentic) starts from a much deeper place.
In the Brand Kit, you’ll find out:
- What branding really is (and, equally important, what it isn’t!)
- How to create a solid foundation, from your brand promise to your differentiators
- Where to focus your branding efforts
To help you work through these big questions, use the interactive worksheets included in the kit!
2. Tips for Building a Memorable Brand Identity
Once you’ve built out or revisited your brand foundations, it’s time to translate those core pieces into something you can see and feel. And fear not—the whole point of this guide is to assure that you don’t have to be a graphic designer to create an amazing brand.
We’ll dive deeper into everything visual brand identity, including:
- How to wade through the chaos of a million ideas and hone in on a single direction
- How many brand colors to use and how to choose them wisely
- Why typography matters so much and how to choose a great font (or two!)
- How to create or refine your logo so it has staying power
Even more good stuff: Ready-made free templates that you can customize to fit your brand or simply use as inspiration as you create from scratch. (To get an idea of what’s possible, read how one solopreneur used these tools to build an incredible brand!)
3. Printables to Help You Stay on Track
Wondering how you’ll keep track of it all? We know . . . as a business owner, you’re probably used to balancing a hundred different tasks at a time!
Still, we want to make this Brand Kit as easy as possible for you to use. That’s why the kit is packed with printables covering all the small biz branding essentials—from social media sizing to productivity planners to the ultimate solopreneur checklist.
Get all those must-do tasks out of your head and onto paper without having to do it all yourself.
Get Your Small Business Brand Kit Now
Owning a small business is definitely a journey, but you don’t have to go it alone. No matter where you are on the path, the Small Business Brand Kit will give you that little nudge of encouragement (and tons of expert guidance) to get you to the next step.
Wherever you are in your journey, you’ll walk away knowing exactly where to go next. Download the free guide now!