Photography News Hubb
Advertisement
  • Home
  • Photography News
  • Tips & Tutorials
  • Contact us
No Result
View All Result
  • Home
  • Photography News
  • Tips & Tutorials
  • Contact us
No Result
View All Result
Photography News Hubb
No Result
View All Result
Home Photography News

Create Eye-Catching Badges That Promote Specials and Sales

admin by admin
April 14, 2023
in Photography News


Use Shutterstock Create to create a quick graphic badge with a short, actionable message to place on your direct mailers or digital ads.

A badge can illustrate a special offer: “Buy one get one free!” Create a sense of urgency: “Offer ends soon!” Demonstrate authority or credibility: “Voted Best in 2023.” And, so much more.

This guide shows you how to quickly create one of these badges to place on your marketing materials.

Let’s get started.


Step 1: Make a Badge Using Shapes

Go to Create and click File > Create new > Blank Canvas. Select your preferred canvas size to open.

Or, type your preferred specs into the Create custom toolbar, then click Make it!

Click Shapes or Graphics to find your favorite badge-worthy asset. Note that graphics will be a bit more specific and abstract than the options in the Shapes tab.

Still, we chose the hexagon from the Shapes tab, because that’s exactly what we need!

This shape works great for a “good job” or “fantastic!” sticker on your homework.

Hexagon shape selected from Create's Shapes tab

Of course, you’ll see that the shape isn’t currently filled in. To change that, simply go to the Change color tab, select the transparent layer, and select your fill color.

Filled in black hexagon in Shutterstock Create editor

Resize the shape to fit the canvas, and change the Fill color to gold from the Change color tab. Then, right-click > Duplicate layer to double it up.

Select the top shape and skew the top blue circle sideways to create an alternating, jagged look.

Two layered gold hexagons creating a jagged badge shape in Shutterstock Create editor

Using the same Shapes menu, we added a solid circle and changed the Fill color to an orange from the Change color menu.

Orange circle layered on top of two gold hexagons, creating a badge shape in Shutterstock Create editor

Step 2: Craft a Message

Use an attention-grabbing call-to-action (CTA), followed by a more detailed support message. If you’re advertising a sale or discount, use the word “Save,” followed by a limited time frame to communicate urgency.

We’ll use some typography tips to jazz things up using the Text tab on the left and the font customization options on the top toolbar.

For the headline, we used Abril Fatface. 

Center the text and adjust the letter spacing as you see fit with the Underlined T icon on the top toolbar.

For the subhead, we used Wonder Unit Sans. Feel free to add a line from the graphics tab to separate the text.

As you drag-and-drop the assets to the canvas, remember to line up everything symmetrically with the help of the red Alignment tool.

Added a white line from the graphics tab and a yellow subheading with text that reads,

Step 3: Download and Use

Once we’ve populated the badge with our messaging, we can save it to use on our marketing collateral.

First, we need to make the background transparent. It’s really important to do this. . . .

If you save it with the pre-set background, you’ll have a badge image with a white box behind it. We want just the badge shape so we can place it over other art.

To do that, simply highlight the background layer. Select Change color and click the Transparent box.

Save 25% badge coupon with transparent background layer in Shutterstock Create editor

Hit the Download button on the top-right of the page. Under File Format, choose PNG. Leave resolution at High then download your badge file.

You’ll have a nice custom shape, with custom messaging, that fits right over your existing or new direct mail materials or email.

You can even save this shape to use later on in designs that you create within the application. Lookin’ good!

Badge with Save 25% offer created in Shutterstock Create editor
Lookin’ good!

Learn how to make marketing materials in Create with these easy-to-follow tutorials:

License this cover image mockup via Mix and Match Studio, Artzi, and Sunward Art.


Recently viewed




Source link

Previous Post

SANDMARC Tripod Carbon Edition: A Comprehensive Review

Next Post

DJI announces the Inspire 3 with a 45MP full-frame camera: Digital Photography Review

Next Post

DJI announces the Inspire 3 with a 45MP full-frame camera: Digital Photography Review

Recommended

NPPA publishes Best of Photojournalism winners in book: Digital Photography Review

March 7, 2023

Lightroom’s April 2023 Update Adds AI-Powered Denoise and More

April 25, 2023

Don't miss it

Tips & Tutorials

4 Ways for Photographers to Overcome Creative Slumps

June 7, 2023
Photography News

How does Aurora HDR do with a starry night sky?

June 7, 2023
Photography News

Apple Vision Pro: What it means for content and photography: Digital Photography Review

June 7, 2023
Photography News

Download 13 FREE Custom LUTs for Log Footage

June 7, 2023
Tips & Tutorials

7 Tips for Beautiful Moon Landscape Photography

June 6, 2023
Tips & Tutorials

Changes at 500px: Enhance Your Workflow and Showcase Your Photography

June 6, 2023

© Photography News Hubb All rights reserved.

Use of these names, logos, and brands does not imply endorsement unless specified. By using this site, you agree to the Privacy Policy and Terms & Conditions.

Navigate Site

  • Home
  • Photography News
  • Tips & Tutorials
  • Contact us

Newsletter Sign Up

No Result
View All Result
  • Home
  • Photography News
  • Tips & Tutorials
  • Contact us

© 2022 Photography News Hubb All rights reserved.