Hasselblad announced a new XCD 28mm F4 P wide-angle prime lens for its compact X System of medium format mirrorless cameras. The lens features a 22mm-equivalent focal length in full-frame terms and is the company’s second widest X System lens, after the XCD 21mm F4 prime. The new 28mm F4 lens takes the crown from Hasselblad’s earlier XCD 45mm F4 P lens as the smallest and lightest lens in their X System lens lineup.
Constructed from metal and featuring a matte black finish, the Hasselblad XCD 28mm F4 P lens is a highly portable prime designed for street photography, landscapes, or anyone looking to have a travel-friendly setup for their X1D II 50C or X2D 100C cameras. The lens’s design is straightforward, with minimal external features apart from a rubberized focusing ring. Unlike Hasselblad’s higher-end V-series lenses, the P-series 28mm F4 lens does not offer a manual aperture ring nor a marked focusing distance scale on the lens itself.
Optically, the XCD 28mm F4 P lens comprises nine total elements in eight groups. The lens includes two aspherical elements and one ED element to help combat chromatic aberrations. Other optical design features include a 22cm minimum focusing distance and a 1:6 magnification ratio. It’s not characterized as a macro lens, but the 28mm F4 P lens should offer good close-up photography capabilities. Like all XCD lenses, the 28mm F4 P also features a leaf shutter design, allowing for flash sync up to 1/4000s.
X2D 100C + XCD 4/28P. Photo courtesy of Hasselblad.
Credit: Linus Englund
Autofocus is powered by a linear stepping motor, which should offer fast and quiet focusing performance, even when used with the phase-detection AF system of Hasselblad’s X2D 100C.
As part of Hasselblad’s P Series, the XCD 28mm F4 P is designed as more of an entry-level, everyday lens compared to the V Series lenses. These higher-end optics feature higher optical performance, faster apertures and additional control features, such as physical aperture dials. Despite this, the new XCD 28mm F4 P lens is designed to meet the resolution requirements of Hasselblad’s 100-megapixel X2D 100C.
X2D 100C + XCD 4/28P. Image courtesy of Hasselblad.
Credit: Qianli Zhang
Pricing & Availability
The Hasselblad XCD 28mm F4 P lens is now available for pre-orders at an MSRP of $1,697.
Hasselblad Announces XCD 4/28P, a Lightweight, Wide Angle Lens for Street Photography
XCD 4/28P is a wide-angle lens with a 22mm equivalent focal length and F4.0 aperture, making it a breeze to capture a wide range of scenes from nature, city streets, and urban architecture. Measuring 43.5mm in length and 245g in weight, XCD 4/28P is the lightest and smallest lens of the Hasselblad X System.* This portable lens with precise optical design empowers photographers to capture the world with the click of a shutter.
XCD 4/28P adopts an optical structure of nine elements in eight groups, including two aspherical elements and one ED element, which ensures excellent imaging while effectively suppressing chromatic dispersion. With a thoughtfully crafted arrangement, the lens has a compact size and a powerful performance, meeting the resolution requirements of 100 million pixels. The lens yields sharp imaging with high precision and high resolution from the centre to the edges, achieving stunning image quality across the frame.
The metal lens features an engraved focus ring with a Hasselblad “H” pattern, a nod to the design of the XCD Series lenses, and holds to Hasselblad’s ongoing dedication to detail and craftsmanship.
With a 22cm minimum focusing distance and 1:6 magnification, rich close-ups of flowers, cuisine, and much more are effortlessly captured.
XCD 4/28P sports a linear stepping motor and a lighter, smaller focusing lens group. When used with the PDAF technology of X2D 100C, the focusing lens group can quickly reach the focusing position and achieve a precise stop. Resulting in fast, accurate, and responsive focusing.
The lens’s small but powerful leaf shutter supports shooting with flash synchronisation at all shutter speeds, with flash synchronisation up to 1/4000s.
There are currently two Hasselblad XCD lens series, V Series and P Series. The P Series consists of entry-level thin, lightweight lenses that can meet daily photography needs. P Series lenses work with the X2D to offer more shooting possibilities for travelling photographers.
The V Series focuses on optical performance and control experience. The lenses have a larger aperture delivering a more pronounced background blurring effect. They also feature a depth of field scale, distance scale, and a focus ring that can be switched between autofocus and manual focus, with a customisable control ring. The V Series currently includes the XCD 2,5/38V, XCD 2,5/55V and XCD 2,5/90V.
The Hasselblad XCD 4/28P Lens has an MSRP of EUR €1,899, including sales tax, and USD $1,679, excluding sales tax. It is now available to order immediately. See details of the new product at www.hasselblad.com.
* As of August 2023.
|Lens type||Prime lens|
|Max Format size||Medium Format (44x33mm)|
|Focal length||22 mm|
|Lens mount||Hasselblad X|
|Special elements / coatings||2 aspherical, 1 (ED) element|
|Minimum focus||0.22 m (8.66″)|
|Weight||245 g (0.54 lb)|
|Diameter||75 mm (2.95″)|
|Length||44 mm (1.73″)|
|Filter thread||72 mm|